Where does sales and marketing alignment start?

Guest blogger Carole Mahoney is the founder of Mahoney Internet Marketing and is passionate about sales and marketing alignment (Smarketing). Currently she is writing a book called "Ingagements" which mashes together inbound and customer engagement.

Inbound has changed the way that people buy, and if you are reading Frank Beltzer's book Sales Shift, you know that the way companies sell needs to change with their customers. Becoming customer centric in your business is the only key to growth that matters. Engagement is the new customer experience.

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