#INBOUND13. 5,300 inbound marketers, fantastic keynote speakers, amazing second stage speakers, and individual sessions and networking that made Boston MA the center of the inbound universe for one week.
Fortunately, many of the attendees blogged about their experiences. Hats off to them for sharing. Here is a collection. If I missed your blog post(s), apologies! Please add it to the comments section below.
A couple of days ago, I checked out Puma Creative'sRachel Coger's discussing her $120,000 Close Deck ($10K/month retainer) from the weekly Hubspot Partner Program Broadcast. It was a brilliantly simple and effective presentation and inspired me to recap it as a 6 step recipe along with a few additional thoughts and recommendations.
On this Friday's call, Kevin Jorgenson of Innovative Marketing Resources, shared IMR's 'Content Marketer's Blueprint'. The video and slides from the call are below.
So, here's the setup. An agency is at the point in the sales process where a good amount of work has been done. There has been an exploratory call and likely some goal setting (steps #4 and #5 in the Hubspot Advanced Sales Training Webinars). It is now the moment of moment of truth - the moment the prospect is looking for a recommendation from the agency on how best to move forward together.
Ah, Spring is in the air! With the Spring colors hopefully come Inbound Marketing opportunites. This Spring, I wanted to write about one of the best opportunities I've seen for Agencies to expand their services and add value - Sales and Marketing Alignment - or Smarketing for those that like clever names. Read below for more information on how to seize this opportunity. If you have prospects or clients that could be doing a better job and want to talk about it, Contact Me.
Inbound has changed the way that people buy, and if you are reading Frank Beltzer's book Sales Shift, you know that the way companies sell needs to change with their customers. Becoming customer centric in your business is the only key to growth that matters. Engagement is the new customer experience.
The email below is based on an actual email I wrote to a Hubspot Partner with whom I work. If you pick up some frustration in my tone, you are correct, but keep in mind that it is in good faith. I'm sharing this because I've seen this before and wanted to bring it to attention. By they way, if you work with another Channel Account Manager here at Hubspot, you should work more closely with them for the same reasons I list here. My colleagues are good at what they do.
We were joined on the Hubspot Partner Sales Coaching call this past Friday by Frank Belzer, sales leadership coach, and author of Sales Shift, How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time.
If you are a Hubspot Partner and we are discussing an opportunity, you'll likely hear me ask 'what is the GPCT'? When I ask that question, I am looking for something very specific:
I'm Manager of Partner Sales Enablement at Hubspot. I help marketing agencies and companies grow....(more)
speakers, and individual sessions and networking that made Boston MA the center of the inbound universe for one week. 
