Summary: How can strategy be used to win more retainers? We've discussed the topic on the LI Forum before. Now hear from Hubspot Partner IMR Corp. as they describe their detailed strategy process that has helped them close an incredible 13 of 15 retainer prospects.
From IMR Corp: Sell with no demo. Close without negotiation. Retain by request. When you’re selling marketing people love, these things are possible. This presentation deconstructs the Content Marketer’s Blueprint, an agency sales and account management tool that implements a prospect’s sales process on HubSpot in a predictable, repeatable way that delivers results and has clients asking for more. Attendees will be introduced to the psychology, technique and methodology behind a this new way to sell agency services and HubSpot's Software.
Additionally, IMR will describe how they are packaging up their strategy process for use by other agencies.
The Recorded Call
Here are Kevin's slides from the presentation.