Posts by David Weinhaus

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3 Helpful Ideas For Your First Vertically Targeted Offer - A How-to for Marketing Agencies

Just today, I got an email from a Hubspot Partner marketing agency ready to dive into vertical targeting with the following question.

Q: <<I’ve been thinking about my first offer so I can create the content, landing page, etc.  What do you think of “10 Tips for Marketing Your Accounting Marketing Practice This Tax Season”?  The target is partners in CPA firms, particularly smaller firms. >>


5 Powerful Tips a Marketing Agency Can Use to Target Verticals

Recently one of the Hubspot Partners I work with asked a great question. "Are most Inbound  
Agencies focused across industries or are they focused on a single industry?"  He followed up that he is having trouble deciding which vertical his firm should go after.  Let's break it down. 



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