Guest blogger Brian Signorelli is a Hubspot Inbound Marketing Specialist. Connect with Brian on LinkedIn or Twitter.
Ever wonder what playbook your Hubspot Inbound Marketing Specialist (IMS) is using during an opportunity review call? What questions they might ask and why? If so, this post is for you.
In a recent post, David outlined some ways to make your opportunity reviews more productive. The final bonus tip recommended using an Opportunity Review Guide to self diagnose opportunities. This guide, originally put together by Hubspot's Danielle Herzberg and Jill Fratianne (aka @SpicyLegume) with some slight modifications since, is the same one your Hubspot IMS is likely to reference during a call. Do we go through every question and in the same order every time? No, but we do use it as a general roadmap.