Agency Targeting Tips from Marine Marketing Agency Fastlane

2014-11-19_10_17_39-FastlaneAs part of my initiative to spend more time with agencies that target, I recently spent time with Christopher Faust of Fastlane, a boutique strategic marketing and communications agency headquartered NYC. 

Fastlane is a leader in maritime marketing. They are the owner and moderator of the Maritime Network on Linkedin with over 100,000 members (the largest group of it's kind) and have such nameplate marine clients as AER Supply, Domestic Group, MasterVolt, My-Villages, Cruiseair,  ProMariner, McMurdo and others. 

Chris shared a few insights on how Fastlane has grown, including through targeting.

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Why Agencies Need to Target for Long-Term Success

206730683_d09e9b3c8f_zMany agencies realize they need to focus on a niche to grow their business....but somewhere between conception and execution, they lose steam and go back to a less focused path.  

I've spoken recently on how an agency can target for success. In this post, I want to focus on why an agency must target for success. The three main reasons are below.  

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