This morning I checked out a great episode of the Bright Ideas podcast from Trent Dyrsmid featuring Rebecca Geier of Trew Marketing. Trew is a B2B marketing agency focused on the scientific, engineering, and technical markets. The episode highlighted how focusing in on a niche helped Trew achieve extraordinary results.
I was excited to hear this episode even before it began. Arjun Moorthy (head of the Hubspt partner program) often references Trew as an example of a differentiated, successful, and profitable agency. I've also written about how an agency can target in the past and was eager to hear Rebecca's thoughts.